Landing page user experience (UX) often determines whether paid ad clicks turn into conversions. The following ten trends help media buyers and digital marketers optimize every penny of ad spend.
Explore five UI changes that have consistently delivered conversion uplifts, supported by real-world case studies.
By strategically introducing friction into the customer journey, such as incorporating a third-party review page or a guided quiz, advertisers can increase trust, engagement, and ultimately, conversion rates.
Even the most compelling and visually appealing ads may underperform if they lead prospective customers to a poorly structured or confusing page.
Overcoming Data Feed and Attribution Challenges in Shopify’s First-Party Meta and Google Integrations
Edge-level tracking is reshaping digital advertising attribution by capturing data at the network’s edge, beyond browser constraints and cookie dependencies
