Author: Ritika Sharma

Meta’s Shift Away From API Integrations with Medical Brands: What Advertisers Need to Know

Ritika Sharma March 18, 2025

With mounting privacy regulations (HIPAA in the U.S., GDPR in the EU, and other global frameworks) and heightened scrutiny on protected health information (PHI), Meta’s latest move is shifting away from direct API integrations with medical and health-related brands.

TikTok’s Legal Crossroads: A Strategic Blueprint for Advanced Advertisers

Ritika Sharma March 14, 2025

TikTok’s legal saga is in a state of flux. Below is a comprehensive breakdown of these legal headwinds and the strategic implications for advanced advertisers who need to protect budget, scale campaigns, and sustain ROAS.

How TikTok Can Power a Mature, Omnichannel Ad Strategy

Ritika Sharma January 29, 2025

While it’s indeed a potent medium for discovery and rapid engagement, seasoned media buyers increasingly recognize the platform’s potential for lower-funnel objectives.